Keys to consistency with Bobby Burns

Wednesday is Wedding videography and we're talking to Bobby Burns! He's talking about the keys to consistency to last your business up to at least 12 years. You'll pick up a lot from this so don't miss it!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Online review secrets with Alan Katz

Masterclass Monday is upon us and what better way to start the week than by focusing on reviews! We're talking about when to get them, why you need it and how to deal with bad ones. All these and more coming up in this episode! Thanks for listening!

KNOT HALL OF FAME: 2009-2019 COUPLES CHOICE award from WEDDING WIRE 2010-2019 TRENDSETTER of the YEAR Award from the Association of Bridal Consultants (ABC). TRENDSETTER AWARD Best new Concept 2011 and 2017 from the Association of Bridal Consultants (ABC) Voted Best Officiant in Los Angeles by California Wedding Day Magazine Well-known in the Wedding Industry as the “Ceremony Expert” and referred to as the "Top Wedding Officiant" and the "King of Reviews" As a respected public speaker he travels across the country speaking on wedding industry topics. He is a member of and attend events for Wedding Industry Organizations including: ABC, WIPA, AFWPI, AAWO EPA, ISES, NACE, OCBRIDES and more.Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

He also is one of a few special notaries that can issue marriage licenses

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Network like a pro with Alistair Tober

If you need to succeed with Networking, but you're struggling with the keys to becoming a networking pro, this interview with Networking expert, Alistair Tober will help you fix that AND show you how to become a networking pro.

If you need to succeed with Networking, but you're struggling with the keys to becoming a networking pro, this interview with Networking expert, Alistair Tober will help you fix that AND show you how to become a networking pro.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Marketing with wedding videos with Rachel Silver

It's Monday which means it time for another masterclass! Love Stories TV founder Rachel Silver is here and she's talking about the importance of wedding videos, how to market your business using them and the "cold open" All these and more in this episode!

Rachel Jo Silver is the founder of Love Stories TV, a modern media company building the first and largest library of real wedding videos to attract and inspire millennial women. With its massive collection of data-enriched wedding films, submitted by brides and filmmakers from all over the world, Love Stories TV is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.

Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel also acted as a face for the brand teaching beauty tips and tricks to it’s huge following on Facebook and YouTube. As Digiday put it, “It’s not often that a marketing employee feels like a celebrity. But most marketers aren’t Rachel Silver.”

Rachel is a recognized expert on social and video strategy as well as a resource for the modern, social media savvy bride. She interacts daily with her dedicated community on Instagram answering their questions and providing tips on subjects like bridal beauty, fashion, modern wedding etiquette, and more. She is frequently quoted by outlets like Brides.com, SheFinds, Today.com, and more and is a regular contributor to Brit and Co, Birchbox, and WeddingWire.

Rachel is a graduate of Michigan State University and completed her graduate studies in international affairs at the American University in Paris. Her home base is Brooklyn.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Maintaining motivation and mindset with Dee McMeeking

From Dee's website:

Dee McMeeking is a solopreneur wedding stylist, planner, floral designer, tutor, coach and mentor and has been making up her own jobs since 2012 when she left her full time role as a teacher.

5 Random Questions For Dee WHAT COULD YOU NOT LIVE WITHOUT IN YOUR BUSINESS?

Coloured pens and multiple notebooks. I'm a bit of a stationery junkie and I have to write things down in colour to map out my thinking and my ideas. And of course my iPhone.

WHAT DO YOU HAVE TOO MANY OF?

Shoes! I have too many of them, some I've never even worn but I do love them.

WHO HAS INSPIRED YOU MOST TO DO WHAT YOU DO?

My Mum and my Nanny have been amazing role models for me. They taught me to never give up and that anything is possible with hard work - and they've proven right! In the world of weddings I've been lucky enough to meet the three people who have totally shaped my vision - Preston Bailey, David Tutera & Kylie Carlson.

IF YOU COULD CHANGE ONE THING IN THE WORLD WHAT WOULD IT BE?

Teach children confidence and independent thinking skills from a very early age. Help them to develop and hold on to that natural curiosity and the freedom to try new things that sadly gets knocked out of them by the education system. And make long haul flights faster and cheaper!

IF YOU COULD RELIVE ANY 10 MINUTES OF YOUR LIFE WHAT WOULD IT BE?

Wow! Watching the sunset over the Pacific Ocean with my feet in a private pool sipping a cocktail thinking how beautiful the world is and how peaceful life can be. That was a real living the dream moment!

DEE IN HER OWN WORDS:

I love my life because I shape my life every day to ensure that I do more of what makes my heart sing and less of the things that I find dull. Life is for living and as that old cliché says – Life is a journey and not a destination. So true. And I’d add to that by saying that life is too short, so go live your life today. And that is how I now live my life, but it hasn’t always been that way!

Teaching and learning have always been important to me. A curiosity for the world around me and how people think led me to study geography and sociology at university where I got into the whole research vibe and ended up with a PhD in Urban Geography thinking that I would like to be a lecturer.

Then I changed my mind and decided to be a primary school teacher instead, as I wanted to help little people believe in themselves and get a great start to life and living. So that took another year of learning and then I was a full-time teacher for 7 years with 9-11 year olds. But what I discovered was that the way that I think didn’t match with the way that the “system” wanted me to work. So I left and started a new route into a whole new and scary world for me – being self-employed and making up my own job.

The business that I started then was in the wedding industry which is my main offline business. I’m creative and love to work with excited couples to style and create the visuals for their wedding day. So I work as a wedding stylist, floral designer and wedding planner. Now that experience has been like a rollercoaster as when I started my business I had no money and no clue of what I was doing, but now 7 years later I’m profitable and developing multiple income streams doing more things that I love.

My journey has been an interesting one. It’s had challenges, highs, lows, tears, trauma, mistakes, mishaps, and minor miracles! It’s challenged me but also changed my life for the better. And that is why I am so passionate about sharing my journey with other people to show them that it can be done. I knew nothing about business 7 years ago. I’ve made every mistake in the book. I’ve been broke. I’ve been depressed. Those were the lows, but my goodness the highs have been amazing too. The feeling when you realise that you love every minute of every day and you are in control and shaping how you choose to spend your days. When you get to build the cool stuff you’ve always wanted to do into your daily life, when you control when and how you choose to work, when work just feels like fun and no hassle. Now that is living, and that for me is my Dream. The Wedding Business Dojo is just one way that I can pass on some of my excitement, enthusiasm and belief in a better future for those who are ready to really take control of their lives and futures and grow a business that lets them do this and earn the money they want to earn at the same time.

Links: www.theweddingbusinessdojo.com/blog www.theweddingbusinessdojo.com/apb [this is the newest online coaching course launching in July / August love a plug on this one]

Instagram: https://www.instagram.com/theweddingbusinessdojo/ https://www.instagram.com/deemcmeeking/ Credits:

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Build an effective wedding business PR strategy with Meghan Ely

If you want to build a bigger brand, learn to have a good pr strategy, and get your work featured then let Paul and pr strategy expert Meghan Ely show you how to develop a good pr strategy to build a bigger brand. Download this episode now to get started!

Welcome to Wedding Video Boss podcast where we talk about the business of being a wedding creative.

In this episode, Meghan Ely and I discuss how pr can help build your brand.

So if you want to build a bigger brand, learn to have a good pr strategy, and get your work featured so you can how to develop a good pr strategy to build a bigger brand, tune in now!

In this episode, you'll discover:

Episode Title: "PR Strategy With Meghan Ely"

    • What should you know when crafting a PR strategy?
    • How has the media landscape changed over recent years?
    • What would a typical pitch look like (I.e. what should they be mindful of including)?
    • How can a videographer best portray their expertise and industry knowledge without showing a video of their work?
    • Let’s say you pitch some topics or expertise to a writer but they don’t respond. What does the follow up process look like?
    • What does the process look like in terms of getting featured? What should you do once you’ve been published (internally or otherwise)?
    • What are some tips for building strong relationships with writers for ongoing press opportunities?

OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Forbes and Real Simple, among other outlets. Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan is the Vice-President of the 2019 WIPA National Board, and a member of the NACE conference education committee. She is an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.

Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how pr can help build your brand, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Please leave a review right now (LINK TO ITUNES)

Thanks for listening!

My main site: www.ofdconsulting.com

my PR membership site: www.ofdcollective.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Killing it, without killing each other with Meg & Kevin Le Vu

It's Monday and it time for another masterclass! If you're a husband and wife team and you're stuck, listen up!

Welcome to the wedding video boss podcast!

Today is extra special because my good friends, Meg & Kevin Le Vu are here and we’re talking about something that is surprisingly a rarity in the wedding vendor world, being a husband and wife team.

We’re talking about:

  • How to network as a couple
  • Selling
  • Respecting each other as a creative
  • Falling into role
  • Finding out strengths and weaknesses

Let’s do something fun! If you’re a husband and wife team, i’d love to see a photo of you! send me a tweet @thepaulsantiago or tag me on instagram @weddingvideoboss! I want to know how long you’ve been in business and what your secret is then we’ll post it on instagram! If you’re driving, send it to me later because I want you to get to where you’re going safely, let’s try not to turn your spouse into a widow or widower right now. If you’re doing the dishes, take a photo and send it to me! That’s the first secret to a successful married life! Okay these two are ready to rumble so don’t go away because we’ll be right back after this bbbbeat!

Kevin and Meg Le Vu are a married couple who own and operate Kevin Le Vu Photography, Inc. a team of wedding photography and videography serving in Southern California. Together they maintain a family-run business vibe that focuses on a timeless and personable style. Serving couples since 2008, Kevin and Meg aim to create a legacy that goes beyond just taking pictures.

Thank you Meg & Kevin Le Vu for a great interview. I'm sure all the married couples in our audience learned a lot based on how you ran your business as husband and wife team and how they can use what you learned in their own situations. So thank you very much for sharing your expertise and experiences so graciously...and thank YOU all the married couples in our audience for joining us for this amazing presentation about how they got started and how you can learn from what they did to get better results yourself.

Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on how pr can help build your brand, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Facebook and Instagram ad mistakes with Valerie McCartney

The Wizard of ads, Valerie McCartney is here and we talked about Facebook and Instagram ads!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!Hi everyone and welcome to the Wedding Video Boss Podcast.

(Today's interview is sponsored by weddingadsthatwork.com. Helping Wedding Bosses with how to maximize the power facebook and instagram ads and other important facebook and instagram ads topics. Check out weddingadsthatwork.com for more.)

The title of today's Interview is: "The biggest mistakes people make when using Facebook and Instagram Ads"

My name is Paul Santiago and today I'm talking with The wizard of ads Valerie McCartney about the common myths and misconceptions about facebook and instagram ads that stop most Wedding Bosses dead in their tracks, before they ever even get started. Don’t go anywhere because the interview is coming up in 5, 4, 3, 2, 1,

With a background in corporate marketing and franchise development, Valerie has held senior level positions at PepsiCo, Nestle, Tyson Foods, El Pollo Loco and Johnny Rockets. In 2010, along with her husband, she founded Enticing Tables, a specialty event decor business that designs, builds, rents and sells original decor made in their metal studio and workshop. While their metal craft has been published in myriad event magazines and blogs, Valerie's frustration with traditional event industry advertising coupled with her analytical approach to marketing and business development drove her to research, study and test paid Facebook and Instagram ads as a way to grow their niche-based business - not posting to the masses, but advertising directly to brides and grooms. After seeing a 307% return on advertising investment (6 weddings booked off of one well-crafted and well-targeted ad), she fell in love with Facebook and Instagram ads and uses them daily to get her products directly into the newsfeeds of engaged-to-be-married guys and girls. With multiple years of hands-on Facebook and Instagram advertising know-how, she now uses her in-depth knowledge to teach other wedding and event pros how to reach their target audience. Her teaching style is practical, not theoretical, full of actual event and wedding industry examples and she makes a complicated subject understandable for even the least tech savvy.

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on the biggest mistakes people make when using Facebook and Instagram ads, please share it with your friends by using the social media buttons you see at the bottom of the post.

Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss Podcast!"

And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

The season finale is right around the corner so watch out for some good stuff coming, including a workshop in the works and ebooks that i’m finishing up just for my wedding bosses.

Till then, place nice if you can’t win, be nice especially if you’re good looking!

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Be an asset, not an ass with Katie Easley

Masterclass monday has reeled in another industry heavyweight and she's talking about Be an Asset, Not an Ass: Creating a business that lasts. Everyone welcome, Katie Easley!

Be an Asset, Not an Ass: Creating a business that lasts

Bio–

Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design set out with one goal: to create joy for her clients. And she did just that, establishingScottsdale-based Kate Ryan Design, combining her interior design background with her love of florals.An interior designer by trade, Kate first got her start working for multi-million-dollar corporation DuPont. It was there that she honed her branding and sales, while fully immersing herself in the method of selling the intangible. Thanks in part to her roots incorporate interior design, Katie quickly grew her small business to sales of over a quarter of a million dollars a year, catching attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012.This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience. Ultimately, her goal is to help others grow by defining the value they bring to the marketplace, so that they can close more sales with their ideal clients.Katie is a regular fixture on television, and her work can be seen in the pages of Grace Ormonde, Modern Luxury Magazine and the Chicago Sun-Times, among others. She is the immediate past president for WIPA Phoenix, and an acclaimed industry speaker.In her not-so-spare time, she enjoys spending time with her friends, often with a glass of“fancy” bourbon in hand and her beloved mastiff/boxer ‘Zira’ by her side.

Talking Points–

  • Why is it essential for wedding pros to build their network in today's market?
  • Can you explain your strategies behind vendor referrals?
  • Why do you do what you do?How do you identify other vendors' pain points? What use is that?
  • How can a wedding prone to work without coming across as self-serving?
  • When is it OK for a wedding pro to soft-sell their services? When should they hold back?
  • How do you help other vendors in your market? Can you share some real-world examples?
  • How do you deal with not-so-friendly vendors that aren't open to building a mutual relationship?
  • What is the #1 "next step" you would recommend to wedding pros who want to grow their business through their network?

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Understanding the buyer's journey with Sam Jacobson

The buyer's journey is the key to booking a client because that's when you know when the perfect time is to jump in and sell your service. Listen to master seller, Sam Jacobson as we talk about tips and tricks!

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative! If it’s your first time here, this is a podcast for people like you. The people who want to figure out how to turn their passion into profit, their hobby into a business. Every week I invite over business gurus, wedding specialists and successful business owners to share their knowledge about particular keys to create and maintain a thriving wedding business. The best part is, you get a front row seat and it’s absolutely free! I’m your sexy host, Paul Santiago and I am so honored that you have joined me today!

I love learning, especially about how to run my business. I feel like the key to us being in business for this long is because of the network we have created, our kick ass crew and the amount of knowledge I have gained from experts from different fields. There is always something to learn from someone and that’s the value I want to bring to you and your business.

Today’s guest is Sam Jacobson and he is an expert on sales without being too salesy and on this episode, have you ever struggled with selling to a client at the right time? Well that's exactly what we're going to help you with on this week's show, where you'll learn the buyers journey and how to use it to your advantage” Have a pen and paper ready because this is going to be a badass interview so don’t go anywhere! If you’re driving, just try and memorize it. Sam and I will be back in a millie!

Sam is an old-school influencer. Not the kind with 100k+ followers on social media. No, he has real pull with couples who’ve booked millions in wedding services from him. These days he share sales experiences and growth strategies with event pros who are self-taught or want to level-up. You’ll find him on speaking at The Knot World Wide, Hustle + Flow, Engage! Luxury Wedding Summit, WIPA, NACE, Evolve and other private workshops. He doesn't just tell you to charge more. He actually shows you how to persuade people to pay higher rates. The approaches and tactics he shares apply to all stages of success, from just starting out to the luxury market. Clients who apply my method get fees from $1k to $30k+ for services they provide.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Paul Santiago