Build an effective wedding business PR strategy with Meghan Ely

Welcome to Wedding Video Boss podcast where we talk about the business of being a wedding creative.

In this episode, Meghan Ely and I discuss how pr can help build your brand.

So if you want to build a bigger brand, learn to have a good pr strategy, and get your work featured so you can how to develop a good pr strategy to build a bigger brand, tune in now!

In this episode, you'll discover:

Episode Title: "PR Strategy With Meghan Ely"

• • What should you know when crafting a PR strategy?
• • How has the media landscape changed over recent years?
• • What would a typical pitch look like (I.e. what should they be mindful of including)?
• • How can a videographer best portray their expertise and industry knowledge without showing a video of their work?
• • Let’s say you pitch some topics or expertise to a writer but they don’t respond. What does the follow up process look like?
• • What does the process look like in terms of getting featured? What should you do once you’ve been published (internally or otherwise)?
• • What are some tips for building strong relationships with writers for ongoing press opportunities?

OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Forbes and Real Simple, among other outlets. Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan is the Vice-President of the 2019 WIPA National Board, and a member of the NACE conference education committee. She is an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.

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