Marketing with wedding videos with Rachel Silver
It's Monday which means it time for another masterclass! Love Stories TV founder Rachel Silver is here and she's talking about the importance of wedding videos, how to market your business using them and the "cold open" All these and more in this episode!
Rachel Jo Silver is the founder of Love Stories TV, a modern media company building the first and largest library of real wedding videos to attract and inspire millennial women. With its massive collection of data-enriched wedding films, submitted by brides and filmmakers from all over the world, Love Stories TV is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.
Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel also acted as a face for the brand teaching beauty tips and tricks to it’s huge following on Facebook and YouTube. As Digiday put it, “It’s not often that a marketing employee feels like a celebrity. But most marketers aren’t Rachel Silver.”
Rachel is a recognized expert on social and video strategy as well as a resource for the modern, social media savvy bride. She interacts daily with her dedicated community on Instagram answering their questions and providing tips on subjects like bridal beauty, fashion, modern wedding etiquette, and more. She is frequently quoted by outlets like Brides.com, SheFinds, Today.com, and more and is a regular contributor to Brit and Co, Birchbox, and WeddingWire.
Rachel is a graduate of Michigan State University and completed her graduate studies in international affairs at the American University in Paris. Her home base is Brooklyn.
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The Wedding Bossness Podcast hosted by Paul Santiago
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