Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Brain Leahy and he’s here to talk about what it takes to be in the luxury and destination wedding market. I think he’s almost ready so let me give you a head start to grab that coffee or any warm beverage and let’s start the class!

BRIAN LEAHY IS A LAID-BACK SOCAL GUY WITH AN INTENSE PASSION FOR PEOPLE AND TRAVEL. HIS PHILOSOPHY IS SIMPLE: EVERY GREAT PHOTO STARTS WITH CONNECTION—A CONNECTION WITH THE COUPLE, THEIR LOVED ONES, THEIR CRAZY FRIENDS, AND THE NATURAL BEAUTY OF THEIR WEDDING LOCATION. HIS OUTGOING NATURE, RELAXED STYLE AND KNACK FOR CAPTURING FLEETING CANDID MOMENTS HAS MADE HIM ONE OF THE MOST SOUGHT-AFTER PHOTOGRAPHERS IN THE US, BOTH FOR LOCAL EVENTS AND DESTINATION WEDDINGS AROUND THE WORLD. FOR BRIAN, PHOTOGRAPHY IS MORE THAN JUST THE END RESULT; IT’S ABOUT THE EXPERIENCE, TOO. HIS BACKGROUND IN TRAVEL PHOTOGRAPHY INFORMS HIS STYLE AND TECHNIQUE, BUT HIS PERSONALITY LEADS THE REST. THE BEST IMAGES COME WITH TRUST AND RAPPORT AS BRIAN BECOMES PART OF YOUR GROUP, BLENDING IN TO FIND THOSE SPECIAL, CANDID MOMENTS.

This interview is going to be great because I love working weddings but I also like money so without further adieu… here’s Brian…

Hey Brian! Thanks for finally being on the show!

Tell us something about yourself that people probably don’t know How did you get into the business and what are you up to now?

Luxury weddings is the goal

What different strategies did you do to market to high end clients? What does it take to cater to high end clients? What advice would you give to people who are starting out who are hoping to shoot for the luxury market?

Thanks so much Brian for making time to speak to us and share your knowledge for free! I’m absolutely certain that the listeners appreciate it and I couldn’t be happier to bring them top notch people in the industry. Good luck my friend and all the best!

Levelling up is the best scariest thing you can do with your business. It doesn’t need to be a drastic change, just enough to get you out of your comfort zone. So next time you’re wondering why you’re not getting the work that you want, always remember, with charging more comes value.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Credits:

Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago. Please, please come in… lay your weary head on the couch, put yer feet up and let me give you and extra serving of a warm bowl of additional video gear… Yes! We’ll talk about the hardest part of being a wedding videographer, carrying extra shit. We’ll talk about the most commonly used ones, which ones we kept, and how I solved the problem of carrying all of it around, in this segment that I’d like to call… “Carry on, carry on"

I'm not a geek about equipment, I just know what I like. Adam Jones

"Buy once, cry once” - Ning Wong

If you’re a photographer listening to this podcast, this is exactly why videographers need a little bit more time to follow you around when you’d decide to be creative and do an impromtu shoot with the couple. If you’re a new videographer, you better be pumping iron because getting that perfect lighting setup or the steady camera movement involves moving around at least 30lbs of crap. So the next time you decide to do an impromptu photoshoot in the dark… you need to wait. Too aggressive? With that in mind, here are the common video equipment:

Monopod - this will be your best friend. Perfect for maneuvering in tight spaces and helps you become pretty much invisible

Tripod - the staple in all of wedding videography. Getting a really good tripod will definitely help you in having smoother footage

Lights - we use 2 kinds of lights in every shoot, which I’ll discuss in another episode but you’ll need these for sure. Just like when Lady Galadriel gives Frodo a phial of starlight, she said “a light to you in dark places, when all other lights go out”

Light Stands - need. You can have your lights just running around the reception area. Actually, we’ve put led lights on our cameras before and every single one, whether is was expensive or not, always popped out to the tiniest camera movement. Plus it looks horrendous whenever you get in the photographers shot and you have that thing on there.

Mic Stand - ah, the savior! We use mic stands for toasts! Why? So that the speaker won’t move around like a freakin maniac when doing their speech!

Gimbal - it comes in different types and the smaller you go the better.

Drone - I’m so happy that drones are smaller now! I remember years ago, drones literally looked like super villains or at least the tiny henchmen. Now, it’s all about portability and it’s amazing!

Slider - If your camera has not image stabilization and you insist in doing everything handheld, you at least need to have this because you’ll never know when you’ll need to do steady shots for establishing and details.

Sand bags - Use Sand Bags because you won’t believe how many people trip on light stands that are tucked away in safety. Face palm. There should be like a sound that corresponds to face palm. Like Krusty the clowns groan...

Now, I’ve been seeing more and more women getting into videography and I know that this next part will help you in carrying extra gear. Not that I’m saying you can’t carry it or anything but whenever I see my guys grab a bag and go “arrrrghhuhhhh” I know it’s a pain. So these are my problem solvers! I included affiliate links to them so you can visualize what i’nm talking about.

The problem solvers:

Camera bag with wheels - https://amzn.to/2SM1Tnu Backpack - https://amzn.to/2WVM0tM Tripod bag - https://amzn.to/2tb7iWR Foldable wagon - https://amzn.to/2I0lYlH

My equipment in an affiliate list:

Monopod (2X) - https://amzn.to/2TpdrKm Tripod (2X) - https://amzn.to/2WE4OO7 Slider (2X) - https://amzn.to/2WAtRl8 Gimbal (Zhiyun) - https://amzn.to/2D7FpDk Big Lightstands (3X) - https://amzn.to/2MMoWci Small lightstands (2X) - https://amzn.to/2MOO6af Mic Stand (1X) - https://amzn.to/2MNf2XX Lowel Lights (3X) - https://amzn.to/2MWf8fX Two Way Radios (3X) - https://amzn.to/2BlWc5N make sure it has headsets with it Headset (3X) - https://amzn.to/2WStCSs Drone (1X) - https://amzn.to/2MXas9x Comer lights (2x) - https://amzn.to/2WPW6fL Battery - https://amzn.to/2MVR7po Sand bags - https://amzn.to/2Id65sq Tripod Bag - https://amzn.to/2tb7iWR Foldable Wagon - https://amzn.to/2I0lYlH Lowepro Backpack - https://amzn.to/2SOkoHX Lowepro xRoller - https://amzn.to/2GImd2D

There you have it! I know this might be the most extreme case of pack ratting you’ve ever heard but this is the value I bring to the client. I hate it when they ask questions and the only answer we can give is… "yeah, my bad.” So now thinking of being a wedding videographer you should know that it includes this part. There are no film crews around here my friend. It’s just you and and two more people if you’re lucky. If you’re not lucky, you’ll be carrying all of this by yourself. Always make sure that you pack smart.

I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit: Isaac Joel - Azophi from www.SoundStripe.com Caleb Etheridge - New Heights

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Cold Shoulder: Why They Don’t Book You

More bookings and better bookings – those are universal goals for most of us in the wedding industry. Yet, not every couple books, and not every inquiry makes it as far into our process as we would like. What can you do about this?

In this action-oriented presentation, we’ll talk about: What real couples are saying about us, what is turning them off along the way, and what they wish you all knew.
At each of the five pre-booking stages, what you can do to turn their “No No” reactions into “Yes Yes” items instead. Your conversion rate and how you can improve it. How you can make cold prospects into buyers.

That was a snippet from today’s episode… Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Bethel Nathan and she’s here to talk about why clients don’t book you and she’s brought so much data that you may need to hit pause for some of it just so you can take notes. I think she’s almost ready so let me give you a head start to grab that coffee or any warm alcoholic beverage and let’s start the class!

Bethel Nathan is a successful business owner and award-winning officiant, and she knows how to build and run a successful wedding industry business, having married over 900 couples since launching almost 10 years ago, and building up over 300 5-star reviews. Combining her background in both large Wall Street investment banks and small business, Bethel also enjoys helping other wedding industry businesses grow and prosper as a business coach and industry speaker, and as a WeddingWire Education Expert.

I’m going to stop talking now and get straight to it. Friends, let’s welcome, Bethel Nathan...

So there you have it, now that you have a better understanding of how people feel about every aspect of the way you communicate with them, I hope this will help you a lot.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Headshot photographer: La Vida Creations

Here is all of my contact information to share: www.ceremoniesbybethel.com www.elevatebybethel.com www.lovelaughtercommunity.com

Email is bethel@ for all of the above.

IG: @bethelnathan – for CBB, EBB, and personal @love_laughter_community for LLC

FB: All have their own pages with the business names /ceremoniesbybethel /elevatebybethel /lovelaughtercommunity

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago.

Today we are going to talk about a key skill in covering a wedding: ENGAGING THE WEDDING PARTY.

As professionals who capture life through movement and sound, it’s our job to preserve those moments that make up the couple’s wedding day. Your gear may be top-of-the-line, but if you’re completely disconnected and reluctant to connect with the people at the wedding, your video is gonna fall flat.

Author and life coach, Rasheed Ogunlaru advises to, “Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you.”

Because you’re meeting and interacting with people, at an event that’s important to them, you need to have that openness and genuine warmth to put them at ease.

Shannon L. Adler, inspirational author, says “You don’t have to say every thing to be a light. Sometimes a fire built on a hill will bring interested people to your campfire.”

And so in this episode, we are going to talk about why it’s important to pose the bridal party, what the usual bridal party poses are for video, and how WE do it for ours. All these coming up in a segment that I should've called… Yeah, just um just do what you were doing...

We'll talk about

1. 3 reasons why you need to learn how to engage the bridal party
2. Typical poses
3. How WE pose bridal party for video

Tip: If you’re directing the bridal party, please be conscious of your choice of words so none of them will feel insulted or left out.

So that’s how we do it! We want to make sure everything’s candid and we’re engaging the bridal party. We capture emotions and those fleeting, but equally sweet moments, and condense it into a masterpiece that is the couple’s wedding video.

LEARNING TO POSE GROUPS, WILL DEFINITELY HELP YOUR VIDEOS COME TO LIFE! YOU, my friend, must learn to establish rapport and harmony among them, and between them and yourself. You’re filming a wedding after all, not a funeral.

More importantly, there’s a reason why these couples chose their bridesmaids, groomsmen, and the bridal party. YOUR JOB IS TO SHOW THEIR CHEMISTRY. Your job is to show why this group is unique from other groups.

Asking them to do these poses, I know is very “cookie-cutter” to do. But every single group has a different reaction and that’s what makes them unique and your goal is to show their chemistry on-site and capture those moments on video….and show that they are a very unique bunch of people.

You’ll notice that as you film, the bridal party is gradually going to become comfortable with you. At the start, they will act formal and stiff towards you, but as the day progresses, they will become comfortable with having you around and they’re gonna smile and wave every time they see you.

So that’s your goal: DEVELOP A CHEMISTRY WITH THE BRIDAL PARTY AND WITH EVERYONE IN THE WEDDING. At the same time, YOU HAVE TO SHOW THEIR CHEMISTRY WITH EACH OTHER, because there’s just gonna be no point in being part of the bridal party if there’s no chemistry.

There are situations like that, though! We’ve encountered bridal parties who were total strangers to each other, but were related to the couple--one is a cousin of the bride, another is a close friend from college and both of them are part of the bridal party.

When you help strangers release some of that awkwardness and tension, they end up having a fun time together! When the newly-married couple sees them having fun, they can focus on relaxing at the reception. If you were able to bring out the chemistry between these people, you’ve succeeded, my friend! You pretty much broke the ice! Kudos to you and I give you a huge clap on the back!

It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast!

‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Boss man out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding video boss podcast, I’m your host, Paul Santiago. This is episode 14 and boy oh boy are you people in for a treat. Wedding Business Architect, Kellie Daab is here and she’s talking about Symbiotic Marketing: Connecting everything about your business and create a sustainable circle of influence to gather and retain clients. Grab your notes and refill your coffee mug and listen to this episode that I should’ve called… The client trap!

Kellie Daab is the Founder of Wedding Industry Education and a Wedding Business Architect. Known as a thought leader and disruptor in the wedding industry, Kellie brings a digitally minded approach to clarity, strategy, and mastery in business. After 14 years in event planning, hospitality, venues, and catering - Kellie has worn the heels and carried the bus tubs. Described by industry peers as "a smack down delivered with a bouquet of roses", Kellie leads thousands of wedding industry professionals through empowering ingenuity and encouraging innovation in life and business. As a featured author, educator, and speaker, Kellie facilitates live educational communities and online programs for wedding professionals around the globe.

*Symbiotic marketing (maximum impact)

Circle of influence Blogs Social media Email

Space in between when they’re aware of you

Who knew that traps can be a good thing? It’ll definitely help you serve your couples better and improve you as a brand. Kellie really created an amazing concept and I can’t wait to know more about it. The links are on the show notes so go ahead and look around! I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Online Links and Social Profiles:

KELLIE DAAB WEBSITE: www.kelliedaab.com

WEDDING INDUSTRY EDUCATION WEBSITE: www.weddingindustryeducation.com

WEDDING INDUSTRY EDUCATION COMMUNITY: www.facebook.com/groups/weddingindustryeducation

THE FURTHER FASTER PLAN: www.furtherfasterplan.com

INSTAGRAM: www.instagram.com/kelliedaab

KELLIE DAAB FACEBOOK PAGE: www.facebook.com/theweddingbusinessarchitect

WEDDING INDUSTRY EDUCATION FACEBOOK PAGE www.facebook.com/weddingindustryeducation

Credits:

The Wedding Video Boss Podcast hosted by: Paul Santiago

BossIG: www.instagram.com/weddingvideoboss

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

For comments & suggestions email me at: [email protected]

Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot

Music credit Isaac Joel - Azophi from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Welcome to the wedding bossness podcast, I’m your host Paul Santiago and it’s episode 13 which means… it doesn’t really mean anything. Well, i’m googling it right now and 13 is a number that is often considered unlucky. Eeek. Well, have no fear because Colby Novak is here and he’s talking about SD cards, backing up your shit and the ultimate solution for file storage, NAS. Lucky you! So don’t hit delete on your old files yet because you might learn something from this episode that I should’ve called… Back those files up...

Colby Novak didn't gain the nickname "king of lighting" for nothing. Colby graduated in 2015 from the Art Institute of Houston with a Bachelor of Arts degree in Cinematography. Colby is an award winning photographer and videographer, and has been published by numerous websites and magazines. He developed his style learning from one of the best photography companies in the world: SLR Lounge. He became known for his signature look in the wedding community by the age of 22. Colby has shot wedding and educational material in places such as Iceland, Mexico, and throughout the United States. So let’s welcome, Colby Novak...

Topics discussed:

1. SD Cards
2. External HD
3. NAS storage

Wow. I learned so much from Colby and I hope you did too! Backing up your files is so important so just make sure you’re covered. I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

http://weddingworks.squarespace.com/new-page-1

[email protected]

https://www.youtube.com/watch?v=vwB0zvDnM6Q&t=489s

https://www.youtube.com/watch?v=-0GLYBwBk5A

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding bossness podcast, I’m your host Paul Santiago. We’re at episode 12 and it’s going to be a doozy because THE wedding lawyer is here and he answered all my questions about wedding contracts, the difference between employees & freelancers and we did a little bit of your questions as well. No need to worry anymore because now you can relax and listen to this episode that I should’ve called… I rest my case...

Rob Schenk is  a United States trial attorney  and editor of  WeddingIndustryLaw.com, an online resource of news, information, and legal materials for North American wedding professionals. Since 2012, Rob has become one of his country’s most prominent “Wedding Lawyers,”  a  special designation for  lawyers  representing  wedding and event industry professionals. He is the founder of WedFormz.com, a database of downloadable contract templates for wedding and event businesses. Rob’s expertise has been featured in  Time,  Huffington Post Weddings, Petapixel,  and Yahoo News, and he's spoken at WPPI, Wedding MBA, and Destination Wedding Planner's Congress, among others.  Friends, let’s welcome, Rob Schenk...

Audience questions:

• What is the legal thing to do once someone backs out of a their booking after signing a contract and paying a deposit, are they entitled to a full refund of the deposit? How do you deal with clients who sign your contract, in which they agree to have their footage released publicly (i.e. in the form of a trailer, for marketing purposes), but then suddenly change their minds after the wedding day? Specifically, I'm thinking of clients who ask you to remove footage from all areas of your online presence, like your website, Facebook, Instagram, etc.

• My other question is about clients who let you know before signing the contract that they want to keep the content private. Do you charge them extra for that?

• I’m booking clients for any where between $500-$1200. I don’t currently carry insurance, I ask for a non-refundable “deposit” instead of a “retainer,” and I have yet to run into an unruly client, or someone who is unhappy with my work. What steps should I take to make a bullet proof contract that isn’t so wordy that it scares away my clients? Can making your client sign a limited liability agreement up to the amount paid, actually protect the vendor from someone else at the wedding suing for say, an accident with camera gear? (tripod fell on foot for example).

• The client has already paid the full amount up front. Your contract says you will deliver the final video in 3 weeks, but you deliver it late on the 4th week. Do you owe them some money? Could they sue you for a full refund? What is a fair way to go about it for both parties?

What’s the difference between a deposit and down payment. Which has to be refunded and if it is a nonrefundable deposit vs a security deposit does it have to be refunded?

There you have it! I hope we answered your questions and made everything clearer. Contracts can be a pain, just make sure you communicate the terms and conditions properly. Managing your client’s expectations allows you to provide them with good service and turn them into raving fans.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

BLOG: www.WeddingIndustryLaw.com

CONTRACT SITE: www.wedformz.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the Wedding Bossness Podcast! I am your host, Paul Santiago. We’re at episode 11 and in this episode, we are going to talk about the key steps to attracting your ideal clients! I loved Megan’s interview so much that I needed to follow it up!

As people, we naturally gravitate towards others who share our values, who can listen, and who understand our needs. When it comes to telling the unique stories of weddings, creating meaningful connections through genuine service, is what’s going to make clients choose you and even bring others along with them.

Some of the most renowned people in the world, believe in this:

Jeff Bezos, founder of Amazon, likens attracting clients to an intimate event. He said, "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better."

When your clients or guests join the party, we make sure to listen: David Beebe, a producer for branded content said, “We need to stop interrupting what people are interested in and be what people are interested in.”

Steve Jobs, founder of Apple, advises to "Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves."

From the moment the client casts their first glance your way, to the time when the wedding reception is finished, we as vendors, must maintain a good relationship.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” said Maya Angelou, the renowned poet.

“Decide the effect you want to produce in your reader, ” said author Robert Collier, or in our case, our clients.

To keep attracting the ideal client, we gotta replicate this process!

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder of Airbnb, said.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, also said.

So, to attract your ideal clients and to effectively scale your business, crafting a clear marketing message and establishing a strong presence are the keys. How can you make sure your ideal client looks in your direction and make their way to you? There are 3 steps that we followed, in this segment I should’ve called… Plan of attract...

STEP NUMBER 1: ESTABLISH YOUR BRAND.

STEP NUMBER 2: ESTABLISH YOUR CUSTOMER PROFILE.

STEP NUMBER 3: MATCH TO YOUR MARKET

The more you give your brand importance, the higher your avatars are gonna be, which is your customer profile. The client experience is going to depend on your brand, and your brand is going to dictate how much money you’re going to earn in a year! Those steps, my friends, is the best plan of attract! I wish you the best of luck!

It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast! ‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Bossman out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding video boss podcast! I’m your host, Paul Santiago and we’re at episode 10 and that was a snippet from my interview with Joey Reger, a Hybrid Wedding Shooter from Southern California. He started his business in 2014 and since then, he’s bought and sold so many cameras that we just had to talk about it. If you’re thinking of getting a camera for video or if you’re upgrading equipment, you wouldn’t want to miss this one. We’ll be covering Sony, Panasonic, Fuji and Canon in this segment that i’d like to call… Gear Acquisition Syndrome AKA GAS GAS GAS

With the rise of DSLR cameras geared towards videographers and filmmakers, there’s so many out there that it’s just so hard to keep up. Lucky for us, my buddy Joey has a first hand experience with most of it and he didn’t just try them, he actually owned all of it and lived to tell the tale. Please help me welcome, Joey Reger.

Panasonic

Sony

Canon

Fuji

Black Magic

Affiliate links:

Sony 6300 - https://amzn.to/2tvdLvW

Sony A7s2 - https://amzn.to/2BHuX5I

Sony A7R2 - https://amzn.to/2X9237T

Sony Alpha 7R III - https://amzn.to/2BHEny0

Canon 5D Mark 3 - https://amzn.to/2TU5H37

Canon 5D Mark 4 - https://amzn.to/2DVZugs

Panasonic GH5 - https://amzn.to/2Eib9I3

Fuji XT3 - https://amzn.to/2BL6Kvp

Canon EOS R - https://amzn.to/2EjGMRa

BlackMagic Pocket Camera - https://amzn.to/2Ekgr5P

Camerar QV-1 - https://amzn.to/2IolqGE

Film Convert - https://www.filmconvert.com/purchase

Bottom line is find the camera that fits your style and master it. There’s so many situations that can happen at weddings but as long as you know exposure and how to adjust your camera to each situation, the camera won’t matter. Some of the best photographers and videographers, still use “old” cameras and they’re still changing the game!

If you’re a beginner, rent equipment first before you buy. You won’t do enough weddings on your first year anyway so just incorporate the rental to your cost. If you’re a photographer looking to expand into video, you have two options, buy another camera that can take great photos and video or get a camera that’s good for video and strap it on you.

I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding bossness podcast, I am your host, Paul Santiago. We’re at episode 9 and today is going to be killer because it’s all about branding, we’ll deconstruct and demystify the elements that make up this very important aspect of your business. Just so you know, this one isn't just any other episode because today is Masterclass Monday. Which means I brought in someone who specializes in this topic so you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes, grab your coffee because Megan is ready. Let me give you a head start to get comfy and let’s start the class!

Megan Kuethen (keethen) is the original wordsmith and brand coach for creative entrepreneurs. In 2012, she started the Wordsmithery to help photographers put into words what was already in their hearts. From there, the evolution to business coach was a natural one, and now she helps creative entrepreneurs get clear on their brands, attract their dream clients, and build sustainable and profitable businesses.

"Your brand is what other people say about you when you're not in the room.” - Jeff Bezos In its simplest form, brand is nothing more than the perception about a company, product or service in the minds of the customers. Just a quick recap: The three core elements of a brand:

1. Values - This is the what - the purpose, the power, and the profit
2. Avatar - The Who - the person you are speaking to
3. Story - The How - the way you convey your values to your avatar

You are the brand. The brand that will guide your clients to the success. Look around that’s exactly what your favorite brands do to you! So make sure you understand your purpose and know where you’re headed. I love Sony, apple, google. They make my life so easy because everything is automated. I know, don’t tell me I’m going to get hack. All they can do is turn my light bulbs on and off. I’m adding the books that we talked about earlier as an affiliate link in the show notes. I hope this episode was helpful, also if you have any questions or suggestions, just feel free to reach out! I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for Monday masterclass and I’ll see you on the next Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice if you’re good looking. Bossman out.

Affiliate links:

Building a StoryBrand by Donald Miller - https://amzn.to/2U1FGPq

Start with why by Simon Sinek - https://amzn.to/2U0fBAF

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.