Welcome to the Wedding Bossness Podcast! I am your host, Paul Santiago. We’re at episode 11 and in this episode, we are going to talk about the key steps to attracting your ideal clients! I loved Megan’s interview so much that I needed to follow it up!

As people, we naturally gravitate towards others who share our values, who can listen, and who understand our needs. When it comes to telling the unique stories of weddings, creating meaningful connections through genuine service, is what’s going to make clients choose you and even bring others along with them.

Some of the most renowned people in the world, believe in this:

Jeff Bezos, founder of Amazon, likens attracting clients to an intimate event. He said, "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better."

When your clients or guests join the party, we make sure to listen: David Beebe, a producer for branded content said, “We need to stop interrupting what people are interested in and be what people are interested in.”

Steve Jobs, founder of Apple, advises to "Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves."

From the moment the client casts their first glance your way, to the time when the wedding reception is finished, we as vendors, must maintain a good relationship.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” said Maya Angelou, the renowned poet.

“Decide the effect you want to produce in your reader, ” said author Robert Collier, or in our case, our clients.

To keep attracting the ideal client, we gotta replicate this process!

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder of Airbnb, said.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos, also said.

So, to attract your ideal clients and to effectively scale your business, crafting a clear marketing message and establishing a strong presence are the keys. How can you make sure your ideal client looks in your direction and make their way to you? There are 3 steps that we followed, in this segment I should’ve called… Plan of attract...

STEP NUMBER 1: ESTABLISH YOUR BRAND.

STEP NUMBER 2: ESTABLISH YOUR CUSTOMER PROFILE.

STEP NUMBER 3: MATCH TO YOUR MARKET

The more you give your brand importance, the higher your avatars are gonna be, which is your customer profile. The client experience is going to depend on your brand, and your brand is going to dictate how much money you’re going to earn in a year! Those steps, my friends, is the best plan of attract! I wish you the best of luck!

It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast! ‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Bossman out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding bossness podcast, I’m your host Paul Santiago. We’re at episode 12 and it’s going to be a doozy because THE wedding lawyer is here and he answered all my questions about wedding contracts, the difference between employees & freelancers and we did a little bit of your questions as well. No need to worry anymore because now you can relax and listen to this episode that I should’ve called… I rest my case...

Rob Schenk is  a United States trial attorney  and editor of  WeddingIndustryLaw.com, an online resource of news, information, and legal materials for North American wedding professionals. Since 2012, Rob has become one of his country’s most prominent “Wedding Lawyers,”  a  special designation for  lawyers  representing  wedding and event industry professionals. He is the founder of WedFormz.com, a database of downloadable contract templates for wedding and event businesses. Rob’s expertise has been featured in  Time,  Huffington Post Weddings, Petapixel,  and Yahoo News, and he's spoken at WPPI, Wedding MBA, and Destination Wedding Planner's Congress, among others.  Friends, let’s welcome, Rob Schenk...

Audience questions:

• What is the legal thing to do once someone backs out of a their booking after signing a contract and paying a deposit, are they entitled to a full refund of the deposit? How do you deal with clients who sign your contract, in which they agree to have their footage released publicly (i.e. in the form of a trailer, for marketing purposes), but then suddenly change their minds after the wedding day? Specifically, I'm thinking of clients who ask you to remove footage from all areas of your online presence, like your website, Facebook, Instagram, etc.

• My other question is about clients who let you know before signing the contract that they want to keep the content private. Do you charge them extra for that?

• I’m booking clients for any where between $500-$1200. I don’t currently carry insurance, I ask for a non-refundable “deposit” instead of a “retainer,” and I have yet to run into an unruly client, or someone who is unhappy with my work. What steps should I take to make a bullet proof contract that isn’t so wordy that it scares away my clients? Can making your client sign a limited liability agreement up to the amount paid, actually protect the vendor from someone else at the wedding suing for say, an accident with camera gear? (tripod fell on foot for example).

• The client has already paid the full amount up front. Your contract says you will deliver the final video in 3 weeks, but you deliver it late on the 4th week. Do you owe them some money? Could they sue you for a full refund? What is a fair way to go about it for both parties?

What’s the difference between a deposit and down payment. Which has to be refunded and if it is a nonrefundable deposit vs a security deposit does it have to be refunded?

There you have it! I hope we answered your questions and made everything clearer. Contracts can be a pain, just make sure you communicate the terms and conditions properly. Managing your client’s expectations allows you to provide them with good service and turn them into raving fans.

I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

BLOG: www.WeddingIndustryLaw.com

CONTRACT SITE: www.wedformz.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding bossness podcast, I’m your host Paul Santiago and it’s episode 13 which means… it doesn’t really mean anything. Well, i’m googling it right now and 13 is a number that is often considered unlucky. Eeek. Well, have no fear because Colby Novak is here and he’s talking about SD cards, backing up your shit and the ultimate solution for file storage, NAS. Lucky you! So don’t hit delete on your old files yet because you might learn something from this episode that I should’ve called… Back those files up...

Colby Novak didn't gain the nickname "king of lighting" for nothing. Colby graduated in 2015 from the Art Institute of Houston with a Bachelor of Arts degree in Cinematography. Colby is an award winning photographer and videographer, and has been published by numerous websites and magazines. He developed his style learning from one of the best photography companies in the world: SLR Lounge. He became known for his signature look in the wedding community by the age of 22. Colby has shot wedding and educational material in places such as Iceland, Mexico, and throughout the United States. So let’s welcome, Colby Novak...

Topics discussed:

1. SD Cards
2. External HD
3. NAS storage

Wow. I learned so much from Colby and I hope you did too! Backing up your files is so important so just make sure you’re covered. I’d love to know how this episode was for you so feel free to reach out if you have any questions or suggestions. I’m throwing all these information goldness for free so I’d really appreciate if you help me by subscribing, rating or leaving a review, Thanks so much to those who already did it, thanks for listening it means the world to me, watch out for next episode the Wedding Video Boss podcast. Till then, play nice if you can’t win, be nice especially if you’re good looking. Bossman out.

http://weddingworks.squarespace.com/new-page-1

[email protected]

https://www.youtube.com/watch?v=vwB0zvDnM6Q&t=489s

https://www.youtube.com/watch?v=-0GLYBwBk5A

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago.

Today we are going to talk about a key skill in covering a wedding: ENGAGING THE WEDDING PARTY.

As professionals who capture life through movement and sound, it’s our job to preserve those moments that make up the couple’s wedding day. Your gear may be top-of-the-line, but if you’re completely disconnected and reluctant to connect with the people at the wedding, your video is gonna fall flat.

Author and life coach, Rasheed Ogunlaru advises to, “Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you.”

Because you’re meeting and interacting with people, at an event that’s important to them, you need to have that openness and genuine warmth to put them at ease.

Shannon L. Adler, inspirational author, says “You don’t have to say every thing to be a light. Sometimes a fire built on a hill will bring interested people to your campfire.”

And so in this episode, we are going to talk about why it’s important to pose the bridal party, what the usual bridal party poses are for video, and how WE do it for ours. All these coming up in a segment that I should've called… Yeah, just um just do what you were doing...

We'll talk about

1. 3 reasons why you need to learn how to engage the bridal party
2. Typical poses
3. How WE pose bridal party for video

Tip: If you’re directing the bridal party, please be conscious of your choice of words so none of them will feel insulted or left out.

So that’s how we do it! We want to make sure everything’s candid and we’re engaging the bridal party. We capture emotions and those fleeting, but equally sweet moments, and condense it into a masterpiece that is the couple’s wedding video.

LEARNING TO POSE GROUPS, WILL DEFINITELY HELP YOUR VIDEOS COME TO LIFE! YOU, my friend, must learn to establish rapport and harmony among them, and between them and yourself. You’re filming a wedding after all, not a funeral.

More importantly, there’s a reason why these couples chose their bridesmaids, groomsmen, and the bridal party. YOUR JOB IS TO SHOW THEIR CHEMISTRY. Your job is to show why this group is unique from other groups.

Asking them to do these poses, I know is very “cookie-cutter” to do. But every single group has a different reaction and that’s what makes them unique and your goal is to show their chemistry on-site and capture those moments on video….and show that they are a very unique bunch of people.

You’ll notice that as you film, the bridal party is gradually going to become comfortable with you. At the start, they will act formal and stiff towards you, but as the day progresses, they will become comfortable with having you around and they’re gonna smile and wave every time they see you.

So that’s your goal: DEVELOP A CHEMISTRY WITH THE BRIDAL PARTY AND WITH EVERYONE IN THE WEDDING. At the same time, YOU HAVE TO SHOW THEIR CHEMISTRY WITH EACH OTHER, because there’s just gonna be no point in being part of the bridal party if there’s no chemistry.

There are situations like that, though! We’ve encountered bridal parties who were total strangers to each other, but were related to the couple--one is a cousin of the bride, another is a close friend from college and both of them are part of the bridal party.

When you help strangers release some of that awkwardness and tension, they end up having a fun time together! When the newly-married couple sees them having fun, they can focus on relaxing at the reception. If you were able to bring out the chemistry between these people, you’ve succeeded, my friend! You pretty much broke the ice! Kudos to you and I give you a huge clap on the back!

It would be awesome to hear your thoughts about today’s episode so please feel free to reach out! Don’t forget to subscribe, leave a review, and I’ll see you on the next Wedding Video Boss Podcast!

‘Til then, play nice if you can’t win, be nice especially if you’re good-looking. Boss man out!

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the Wedding Video Boss Podcast! I am your host, Paul Santiago.

Today, we’re gonna tackle the practice of UPSELLING AND CROSS-SELLING VIDEOS!

You see for us videographers, we need to be more proactive and creative when it comes to selling our services. Videographers aren’t like photographers. Photographers can upsell bigger albums or more pages, or they could upsell canvas prints on the wall. Anything that photographers can sell, WE CAN’T.

A lot of people have different approaches to upselling and cross-selling and some who are just starting out almost have zero clue about how to do them.

The bottom line is, WE ALL NEED TO MAKE MONEY. We put in our time, money, blood, sweat, and tears into this, so we gotta earn! With more vendors getting into the game, it’s important to stand out! Author Jill Konrath said that “What differentiates sellers today is their ability to bring fresh ideas."

So before we get to the nitty-gritty let’s consider WHY YOU SHOULD UPSELL AND CROSS-SELL, in this episode that I should’ve called, Upsell and cross sell...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a sexy wedding videographer. I’m your host Paul Santiago and today is a special episode because not only is this guest a famous wedding photographer/ videographer who is love and adored by many people and brands, he is also a close friend of mine. We’re talking about Mentorship, Building yourself to be a brand and of course, a little bit of gear talk! Ning is ready so hold on to your horses coz it’s gon be a crazy ride...

Ning's diverse career path is what makes him so unique and versatile. Right after UCLA, he started out as an electrical engineer, became an IT Director, dove into sales and marketing, and finally ended up as a Microsoft technical trainer and corporate event planner. After leaving the corporate rat race to pursue his dream of photography, he started Ning Wong Studios, a Southern California based photography and cinematography studio. Weddings are his passion and business. What he enjoys most is the experience of photographing and filming people in all aspects of life. Ning takes great pride in knowing he is regarded as a true people person. His natural ability to connect with others combined with his innate friendliness always brings an air of positive energy, kindness and empathy to every job he does. Also, with his vast knowledge of technology and wedding expertise, you can ask Ning for his recommendations on the latest gear or the best vendors for your wedding! When he is not behind the camera, he enjoys spending time with his beautiful wife and daughter, family, friends and dog (Ewok). He absolutely loves what he does and can't imagine doing anything different! Friends help me in welcoming, my good friend and the co founder of the silver fox club of California, Ning Wong...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding video boss podcast where we talk about the business side of being a wedding creative and a sneak peek into my world as a very handsome videographer. Technical stuff is never my strong suit so i always ask people whenever i have questions about my equipment. Out of all the people that i’ve bothered, my next guest is the one that ive pestered the most. So to put an end to this, he obliged me and finally is a guest on my show! We’re going to put all my questions on the record so I don’t have to ask him anymore. I hope you’re ready for two things, number 1, to know all the technical stuff that you need to know about your camera and 2, to find out how clueless I am when it comes to this. Peter is already putting on lip balm which means he’s ready for this episode...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a wedding videographer. I can’t believe that I’m saying this right now but The instagram expert is here and we’re talking about her instagram strategy guide! I hope you’re ready for a dose of Sue B because i have a feeling that this interview is going to turn into a therapy session so wish me luck! Sue b is ready so let’s start the show!

Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Sue B. is also one of the most popular CreativeLive Instructors and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” and The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business.

Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others.

Friends, let’s welcome Sue B Zimmerman…

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

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The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Welcome to the Wedding Video Boss podcast where we talk about the business side of being a wedding creative and a peek into my world as a styled shoot model, just kidding, i model for any kind of shoot. I’m your host Paul Santiago your guide, your guru, your Yoda for anything and everything about wedding videos!

In this episode, we’re going to talk about everyone’s FAVORITE app, INSTAGRAM!

Anyone who has Internet access, has a smartphone, and has a social media page definitely uses Instagram. Since it launched in 2010, it’s become the top go-to app for sharing visual content. However, it isn’t just for sharing selfies, food, or pictures of your cat anymore. It’s now THE platform for selling your brand! Whether you have a business or not, whether you’re aware of it or not, YOU HAVE A PERSONAL BRAND. Anything you post on Insta tells a lot about yourself and you become known for it. Think about it! If you post a lot of travel pics, you become known as a travel junkie; if you post photos of yourself working out, you become known as someone who’s into health and fitness.

If you’re a wedding videographer, or a wedding vendor, Instagram should be one of your main platforms for showing off your work. This is because according to research, more than 90% of millennial brides and grooms use IG to find ideas; engagement is 15 times higher and it increases your brand recall by 32%. So there are huge opportunities for getting noticed because you promote to a more targeted market.

But with more than 500 million active users posting more than 100 million photos and videos daily, how can you make sure your followers are gonna scroll back on their feeds and really look at your post?! When you put something out there that you think is super cute, there’s always someone trying to do the same thing. It’s just noise and your post is not gonna stand out.

If you’re in the industry, everything you post has to catch the attention of the viewer so they have to be UNIQUE and SHAREABLE. For me personally, I think the 2nd one is more important because people need to be engaged with your posts. If I’m gonna post a photo of my face, it’s not gonna be shareable unless my mom wants to share it. Yes it’s nice to occasionally see a face behind the brand if you’re an influencer, a videographer, or a wedding planner, but you need to feature more of your services so people will keep engaging and following your content.

So how do you do it? Listen up...

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is her mantra. She is a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure. As a thought leader and industry expert in the event space, she's grateful to share her knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Munaluchi's Coterie Retreat, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. She’s very proud of the success of her Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good. She likes getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with her daughters, and getting her hands dirty in a flower bucket or two. She’s a consummate over-achiever and a habitual mover-and-shaker. She considers herself very fortunate to bear witness to unfettered, intrepid, veracious love stories on Saturdays. She’s living the life she’s imagined.

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.