Network and build relationships without going to events with Dave Burlin

Check out dave's podcast! https://www.davemeansbusiness.com/

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to JD Renes for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Building and Cultivating Relationships with Your Creative Partners with Kevin Dennis

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Business tips from a wedding venue owner with Dixie Bagley

Thanks so much Dixie!

Here are the awesome links:

DIXIE BAGLEY Owner, The Farm Rome Ga

Thefarmromega.com

Dixieleeevents.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Support Wedding Bossness by contributing to their Tip Jar: https://tips.pinecast.com/jar/wedding-bossness

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Decoding client inquiries with Margaux Fraise

Thanks so much Margaux for a fun episode!

IG: @harmonycreative Web: www.harmonycreativestudio.com

Bossness promo for my course ‘Client Onboarding for Wedding Pros’: 30% off for your listeners with the code BOSSNESS2020 Link to the course: bit.ly/weddingonboardingcourse

Also the link to the website for that new small weddings project I mentioned a few times if people want to see it; it launches tomorrow: www.losangelessmallweddings.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: https://www.weddingbossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

The keys to website conversion during a crisis with Aleya Harris

Are you trying to figure out how you can market or stay relevant during this pandemic? Topic – Websites that Convert, Even During Crisis

Welcome to the Wedding Bossness podcast! I’m your host Paul santiago.

If this is your first time listening, you should consider subscribing because this is the podcast for you especially if you’re focused on creating an effective system for your wedding business more than the aesthetics and design part. I mean yeah it’s definitely part of it but what’s the point if the likes don’t turn into $ signs right? I am just obsessed with the process and just like you, I want to learn from the source. The people that the best in the industry learned from. That’s the quality of guests you’ll meet here.

Bossness is defined as proving your doubters wrong by doing everything right and this podcast is dedicated to exactly that. Finding the formula to run a successful wedding business.

“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.” ― Mohamed Saad

Bio - Aleya Harris is the founder and owner of Flourish Marketing, an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love, and she spreads this message through her role as a thought leader in the industry.

Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Website: https://www.flourishmarketing.co/website-review Facebook: https://www.facebook.com/flourishmarketing.co/ Instagram: https://www.instagram.com/flourishmarketing.co/

Talking Points//Sample Questions –

  1. How does a website fit into a big-picture marketing strategy?
  2. What are some of the top website mistakes that are costing event professionals hard-earned money?

  3. How do you make a website more highly-converting?

  4. How do you leverage the power of storytelling on a website and start crafting a unique narrative?

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingbossness.com

Special thanks to Ning Wong for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Save money using these 3 fundamental marketing secrets with Tim Fitzpatrick

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company, which he co-owned for nine years. His company grew an average of 60% a year before being acquired in 2005.

Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan so they can grow. Most people overcomplicate marketing. It doesn't have to be that way.

https://www.rialtomarketing.com/wedding-bossness/

"3 Fundamental Marketing Secrets to Stop Wasting Money"

Tim is going to show us three fundamental ways to stop wasting marketing money so we can grow their business (which you know is super important in the current business environment): How to generate higher quality leads, so you increase conversions. How to increase profits and customers while saving time and money with this simple framework. How to know exactly where to focus your marketing today to get the best return on your investment.

Visit the all new website! www.thebossness.com

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Branding was a big part of our 'significance in the wedding industry' and that includes website and SEO improvements. Shoutout to Cloud and Web Services for revamping our Boffo Video website and helping us reach so much more people!

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

How to properly manage your cash flow during a crisis with Michelle Loretta

Listen to the Wedding Bossness podcast here: https://linktr.ee/weddingbossness

Subscribe to Musicbed - http://share.mscbd.fm/WeddingBossness

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

Get 50% for Honeybook by using our code: http://share.honeybook.com/boffovideo

Canva: http://canva.7eqqol.net/OqKGW

Get 10% off of Soundstripe: https://soundstripe.grsm.io/paulsantiago

Checkout the YouTube channel for bite sized business videos: https://www.youtube.com/channel/UCs4f-7m3H2K562O3Lb01xcw/

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Bossness Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

The best sales strategies for your wedding business with Alan Berg

Credits:

Try MusicBed for free - http://share.mscbd.fm/weddingvideoboss

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.thebossness.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Managing current and future clients worries during COVID with Nora Sheils

  1. Why this is essential- not just the obvious for those rescheduling, but for those even marrying in 2021

  2. What's the mindset of these couples? How should you expect them to be? May want to breakdown how you have to almost divide up the weddings those emergent (needing to move ASAP) those in the grey area (late summer??) those late this year and early 2021 3.Connect with everyone regardless of date. Reach out to them before they contact you Prioritize those in the near future (before July) date triage
    Best manner to reach out to them? Depends on how far out Keep checking in with couples so they feel like a priority

  3. Do something nice for them on intended date (Care package of sorts?- also maybe ways to encourage other guests to help celebrate the couple

  4. Work on contingency plans I'm sure you'll be given plenty of time to cover what this entails If rescheduling is necessary be the point of contact for all vendors.
    Get new contracts and if the client is willing have them pay an additional deposit to help with vendor cash flow Review contracts (but make it clear you aren’t a lawyer!) Manage guest communications INSURANCE--not an agent!

  5. ideas to make a wedding special if it needs to be scaled down Plan a virtual toast! Set up a Dropbox folder Set up a live stream for your nearest and dearest Send your guests a little token for the day of your wedding. Schedule a fun party or celebration of sorts. Get your hair and makeup done, put on that fab dress and go to an amazing setting.

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Cultivating your brand after a crisis with Kristy Rice

Kristy’s work, like her personality, is at times difficult to pin down. Her brushstrokes can ebb and flow from highly detailed and meticulous to free-flowing and boundless, all the while remaining captivating and unmistakable. For the last 16 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications.

Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs. Kristy’s work has also crossed over into fine art and lifestyle markets with licensing and the development of branded product lines for the top Arts & Crafts stores nationwide. Her licensed artwork can be found at Bed, Bath and Beyond, Target, Walmart, Anthropologie, Chatbooks and more. She is an 8-time author with Schiffer Publishing with her ninth title set to release in July of 2019.

Thanks for being a guest Kristy! http://www.momentaldesigns.com/

Credits:

Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss

Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM.

LIKE THE PAGE! https://www.facebook.com/weddingbossness

JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/

The Wedding Video Boss Podcast hosted by Paul Santiago

BossIG: www.instagram.com/weddingbossness

BoffoIG: www.instagram.com/boffovideo

Website: www.weddingvideoboss.com

Special thanks to Chris Holt for the sexy headshot

Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Season 2 : Yung Koolade - Rise, Isaac Joel - Two Leaf Anemone, Yung Koolade - Shee give me that good love from www.SoundStripe.com

Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

Paul Santiago